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TOOLS OF THE CRAFT

APPROACH

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  • We take a custom, methodology-agnostic approach to each engagement, finding the right blend of Qual and Quant to aid in:​​

    • Brand Strategy & Architecture

    • Communications Planning & Creative Development

    • Product Development
       

  • Our expertise, tenacity, and personal touch is our differentiator​.

 

QUALITATIVE

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  • Focus Groups

  • In-Depth Interviews (IDIs)

  • Ethnographies

  • Mystery Shopping

  • Executive Interviews​

 

QUANTITATIVE

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  • A&U

  • Concept Evaluation

  • Segmentation

  • Brand Equity

  • Tracking

  • Comms Optimization / Ad Testing

 

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